Branded Entertainment, Co-Developed with Brands

What happens when shopper intelligence shapes creative from the very beginning, not after it’s made? 

In collaboration with Procter & Gamble, we've introduced an industry-first: an episodic branded entertainment model powered by deep shopper insights. Rico’s Tacos is an insight-driven campaign built to drive measurable growth while authentically connecting with everyday shopping moments. The result is content that feels less like advertising and more like something audiences genuinely want to watch.